Isoftbet Introduces a Customizable Jackpot Tool to Elevate Brands to New Heights

iSoftBet recently conducted extensive analytical market research, focusing on real money player focus groups. This study aimed to gather feedback on how engagement tools integrate into current gaming, and how they improve the user experience.

The study concluded that suppliers should emphasize two key areas: one, the value of personalized service, and two, giving players an alternative option.

Thanks to its full back office, Jackpot Tool helps casino operators to stand out in a fiercely competitive environment, reduce internal investment, create budget controls, and evaluate player data to monitor and maximize efficiency. Jackpot Tool provides operators with limitless flexibility, boosting gaming experiences and delivering tangible results.

Customers of iSoftBet can use the program to build and customize any sort of jackpot for any customer's needs. This includes progressive jackpots, multi-level, and VIP games, in addition, to well as promotional and time and/or event-based games, not to forget a multitude of customizable triggers and settings such as hot jackpots, cross licensee, player targeting and much more.

Following phase one of rollout, iSoftBet's Jackpot Tool revealed a significant increase in player engagement, yielding 35% more spins on slot games with the tool compared to those without, as well as a 350% increase in bets and a 150 per cent increase in active gamers.

“Creating great games is no longer enough. Today’s players demand amazing experiences and our new customizable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.

“With players' behaviour in mind, we have created a series of easy to integrate, customized solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”

- Andrew Bonnici, Chief Product Officer, iSoftBet